R&R was founded by Adrian Per Rösiö, a Swedish entrepreneur descended from Per Rösiö, the agricultural reformer who established Scandinavia's first model farm and agricultural college and founded Sweden's National Federation of Farmers, thereby ushering Scandinavian agriculture into a new era.

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Grounded in this tradition of agricultural reform and rural development, R&R Frontier Services has since 2007 focused on emerging and frontier markets in West Africa and South Asia, where agricultural value chains are often held back by fragmented land ownership, donor-driven interventions, and weak market integration.

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The firm was established on the belief that the structural constraints affecting many rural economies today resemble those that once limited agricultural progress in Scandinavia. In the late 19th century, Sweden was one of the poorest countries in Europe, and rural deprivation drove mass emigration. Comparable pressures are still evident across parts of the developing world, and climate change is likely to intensify them further.

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R&R’s leadership philosophy is therefore rooted in the conviction that frontier markets must undergo the same kind of agricultural transformation that once reshaped Sweden. Just as agricultural reform helped rescue Scandinavia’s rural economy and laid the foundations for long-term prosperity, R&R believes similar progress today depends on organizing fragmented farming communities into professionally managed agricultural platforms of meaningful scale, with the commercial discipline, technical rigor, and market integration needed to build viable and competitive value chains.